Breaking Through: Implementing Customer Focus in Enterprises - S. Vandermerwe - Books - Palgrave Macmillan - 9781349517626 - June 4, 2004
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S. Vandermerwe
Breaking Through: Implementing Customer Focus in Enterprises 1st ed. 2004 edition

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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.

209 pages, XIII, 209 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 4, 2004
ISBN13 9781349517626
Publishers Palgrave Macmillan
Pages 209
Dimensions 139 × 215 × 16 mm   ·   302 g
Language English  

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