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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity S. Vandermerwe 1st ed. 2014 edition
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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity
S. Vandermerwe
With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.
292 pages, XVII, 292 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2014 |
| ISBN13 | 9781349484195 |
| Publishers | Palgrave Macmillan |
| Pages | 292 |
| Dimensions | 150 × 220 × 10 mm · 439 g |
| Language | English |
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