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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1st edition
Haropoulou, Mary (University of Western Sydney, Australia)
Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1st edition
Haropoulou, Mary (University of Western Sydney, Australia)
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.
256 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | December 4, 2018 |
ISBN13 | 9781138855052 |
Publishers | Taylor & Francis Ltd |
Pages | 168 |
Dimensions | 241 × 165 × 13 mm · 394 g |
Language | English |