Global Luxury Trends: Innovative Strategies for Emerging Markets - J. Hoffmann - Books - Palgrave Macmillan - 9781137287380 - December 4, 2012
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Global Luxury Trends: Innovative Strategies for Emerging Markets

J. Hoffmann

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Global Luxury Trends: Innovative Strategies for Emerging Markets

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.


280 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2012
ISBN13 9781137287380
Publishers Palgrave Macmillan
Pages 275
Dimensions 164 × 234 × 22 mm   ·   566 g