Marketing Research: International Student Version - David A. Aaker - Books - John Wiley & Sons Inc - 9781118321812 - December 4, 2012
In case cover and title do not match, the title is correct

Marketing Research: International Student Version 11th edition

David A. Aaker

Login to be notified when the product is available again

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list
Eller

Marketing Research: International Student Version 11th edition

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.

664 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 4, 2012
ISBN13 9781118321812
Publishers John Wiley & Sons Inc
Pages 662
Dimensions 204 × 254 × 24 mm   ·   1.42 kg
Language English  
Show all

More by David A. Aaker

See all of David A. Aaker ( e.g. Paperback Book and Hardcover Book )