Party Brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America - Lupu, Noam (University of Wisconsin, Madison) - Books - Cambridge University Press - 9781107073609 - January 15, 2016
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Party Brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America

Lupu, Noam (University of Wisconsin, Madison)

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Party Brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America

Why would national political parties that have been competitive for decades collapse overnight? Party Brands in Crisis offers an explanation that highlights the impact of elite actions on voter behavior. This study is aimed at scholars interested in voter partisanship, political behavior, Latin American politics, political parties, and elite polarization.

264 pages, 23 b/w illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 15, 2016
ISBN13 9781107073609
Publishers Cambridge University Press
Pages 264
Dimensions 160 × 238 × 28 mm   ·   548 g

See all of Lupu, Noam (University of Wisconsin, Madison) ( e.g. Hardcover Book and Paperback Book )