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Escalation in Decision-Making: Behavioural Economics in Business
Helga Drummond
Escalation in Decision-Making: Behavioural Economics in Business
Helga Drummond
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds ar
178 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
To be released | October 14, 2024 |
ISBN13 | 9781032928821 |
Publishers | Taylor & Francis Ltd |
Pages | 178 |
Dimensions | 330 g |
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