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The Management of International Advertising: A Handbook and Guide for Professionals
Erdener Kaynak
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The Management of International Advertising: A Handbook and Guide for Professionals
Erdener Kaynak
The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 9, 1989 |
| ISBN13 | 9780899301426 |
| Publishers | ABC-CLIO |
| Pages | 300 |
| Dimensions | 154 × 17 × 230 mm · 603 g |
| Language | English |
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