New Routes to Library Success: 100 Ideas from Outside the Stacks

Marc Notes: Includes bibliographical references and index. Contributor Bio:  Doucett, Elisabeth Elisabeth Doucett is director of the Curtis Memorial Library in Brunswick, Maine. She holds an MLS from Simmons College, where she was elected to the Beta Phi Mu Honor Society, and an MBA in marketing from the J. L. Kellogg School of Management at Northwestern University. She is the author of Creating Your Library Brand. Her strategy and marketing proficiencies were developed over more than a decade spent in the consumer packaged goods industry as a marketing director at Quaker Oats and Dunkin Donuts and as a brand manager at Kraft Foods in the Maxwell House Coffee Division.