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European Perspectives in Marketing 1st edition
Erdener Kaynak
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European Perspectives in Marketing 1st edition
Erdener Kaynak
Kaynak (marketing, The Pennsylvania State University) collects work examining marketing practices and consumer behavior in several EU countries, one EFTA country, and one Associate EU member country. Conceptual frameworks, case studies, and analysis offer insight into issues such as outsourcing of industrial products from Eastern and Central Europe
182 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 1, 2004 |
| ISBN13 | 9780789025685 |
| Publishers | Taylor & Francis Inc |
| Pages | 182 |
| Dimensions | 148 × 210 × 17 mm · 430 g |
| Language | English |
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