Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think - Market Research in Practice - Paul Szwarc - Books - Kogan Page Ltd - 9780749443368 - July 3, 2005
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Paul Szwarc
Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think - Market Research in Practice

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This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.

272 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 2005
ISBN13 9780749443368
Publishers Kogan Page Ltd
Pages 272
Dimensions 163 × 233 × 15 mm   ·   398 g
Language English  

See all of Paul Szwarc ( e.g. Paperback Book )