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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Edd Applegate
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Edd Applegate
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discuss
232 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 12, 2006 |
| ISBN13 | 9780742538368 |
| Publishers | Rowman & Littlefield |
| Pages | 232 |
| Dimensions | 189 × 237 × 15 mm · 463 g |
| Language | English |
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