Ground Wars: Personalized Communication in Political Campaigns

Rasmus Kleis Nielsen

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Ground Wars: Personalized Communication in Political Campaigns

Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate.

256 pages, 11 line illus. 1 map.

Media	Books Paperback Book (Book with soft cover and glued back)
Released	February 5, 2012
ISBN13	9780691153056
Publishers	Princeton University Press
Pages	256
Dimensions	155 × 233 × 19 mm · 408 g
Language	English