Television and its Viewers: Cultivation Theory and Research - James Shanahan - Books - Cambridge University Press - 9780521582964 - September 13, 1999
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Television and its Viewers: Cultivation Theory and Research

James Shanahan

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Television and its Viewers: Cultivation Theory and Research

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

284 pages, 50 b/w illus. 10 exercises

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 13, 1999
ISBN13 9780521582964
Publishers Cambridge University Press
Pages 284
Dimensions 158 × 236 × 23 mm   ·   585 g
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