Celebrity Sells - Hamish Pringle - Books - John Wiley & Sons Inc - 9780470868508 - March 26, 2004
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Celebrity Sells

Hamish Pringle

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Celebrity Sells

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

340 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 26, 2004
ISBN13 9780470868508
Publishers John Wiley & Sons Inc
Pages 352
Dimensions 152 × 227 × 25 mm   ·   526 g
Language English  
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