Celebrity Sells

Hamish Pringle

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Celebrity Sells

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

340 pages, Illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	March 26, 2004
ISBN13	9780470868508
Publishers	John Wiley & Sons Inc
Pages	352
Dimensions	152 × 227 × 25 mm · 526 g
Language	English

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