Tell your friends about this item:
New Consumer Marketing: Managing a Living Demand System
Baker, Susan (Cranfield School of Management)
Price
£ 59.99
Ordered from remote warehouse
Expected delivery Feb 3 - 12
Our customers say:
Add to your iMusic wish list
Eller
New Consumer Marketing: Managing a Living Demand System
Baker, Susan (Cranfield School of Management)
The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing.
218 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 27, 2003 |
| ISBN13 | 9780470844823 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 160 × 232 × 19 mm · 482 g |