To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record - Mirvis, Philip H. (Chevy Chase, Maryland) - Books - John Wiley & Sons Inc - 9780470626924 - December 29, 2009
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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

Mirvis, Philip H. (Chevy Chase, Maryland)

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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

Dove, Lipton, Knorr, Ben & Jerry's, and SlimFast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 29, 2009
ISBN13 9780470626924
Publishers John Wiley & Sons Inc
Pages 280
Dimensions 153 × 230 × 17 mm   ·   402 g
Language English  

See all of Mirvis, Philip H. (Chevy Chase, Maryland) ( e.g. Paperback Book )