Product Leadership: Pathways to Profitable Innovation - Robert Cooper - Books - Basic Books - 9780465014330 - January 3, 2005
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Product Leadership: Pathways to Profitable Innovation 2nd edition

Robert Cooper

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Product Leadership: Pathways to Profitable Innovation 2nd edition

Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach

304 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 3, 2005
ISBN13 9780465014330
Publishers Basic Books
Pages 304
Dimensions 166 × 244 × 26 mm   ·   562 g
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