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Marketing Communications 2nd edition
Eagle, Lynne (James Cook University, Australia)
Marketing Communications 2nd edition
Eagle, Lynne (James Cook University, Australia)
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
394 pages, 38 Line drawings, black and white; 26 Tables, black and white; 64 Illustrations, black an
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 23, 2020 |
ISBN13 | 9780429447044 |
Publishers | Taylor & Francis Ltd |
Pages | 402 |
Dimensions | 246 × 174 × 24 mm · 724 g |
Language | English |