Tell your friends about this item:
Demarketing 1st edition
Nigel Bradley
Demarketing 1st edition
Nigel Bradley
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
240 pages, 14 black & white illustrations, 14 black & white tables, 5 black & white halftones, 9 bla
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | October 23, 2013 |
ISBN13 | 9780415816472 |
Publishers | Taylor & Francis Ltd |
Pages | 238 |
Dimensions | 156 × 234 × 14 mm · 476 g |
Language | English |
Editor | Blythe, Jim (Westminster University, UK) |
Editor | Bradley, Nigel (University of Westminster, UK) |
See all of Nigel Bradley ( e.g. Hardcover Book and Paperback Book )