The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research - John O'Shaughnessy - Books - Taylor & Francis Ltd - 9780415773232 - November 8, 2007
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1st edition

John O'Shaughnessy

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The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1st edition

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 8, 2007
ISBN13 9780415773232
Publishers Taylor & Francis Ltd
Pages 154
Dimensions 385 g
Language English  
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