Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands - Routledge Studies in Marketing - Heidi Hansen - Books - Taylor & Francis Ltd - 9780367504977 - January 9, 2023
In case cover and title do not match, the title is correct

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands - Routledge Studies in Marketing

Heidi Hansen

Price
£ 49.99

Ordered from remote warehouse

Expected delivery Dec 16 - 25
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands - Routledge Studies in Marketing

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

194 pages, 6 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 9, 2023
ISBN13 9780367504977
Publishers Taylor & Francis Ltd
Pages 194
Dimensions 154 × 234 × 17 mm   ·   330 g
Show all

More by Heidi Hansen

Others have also bought

See all of Heidi Hansen ( e.g. Paperback Book , Sewn Spine Book and Hardcover Book )