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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content 1st edition
Gerry McGovern
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content 1st edition
Gerry McGovern
The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what "killer content" actually is, and shows how to create it for yourself.
256 pages, illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 15, 2001 |
ISBN13 | 9780273656043 |
Publishers | Pearson Education Limited |
Pages | 256 |
Dimensions | 170 × 209 × 15 mm · 317 g |
Language | English |