The Superpromoter: the Power of Enthusiasm - Rijn Vogelaar - Books - Palgrave Macmillan - 9780230285095 - November 26, 2010
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The Superpromoter: the Power of Enthusiasm

Rijn Vogelaar

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The Superpromoter: the Power of Enthusiasm

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

240 pages, 16 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 26, 2010
ISBN13 9780230285095
Publishers Palgrave Macmillan
Pages 240
Dimensions 163 × 244 × 20 mm   ·   498 g
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