Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) - Clarendon Lectures in Management Studies - Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology) - Books - Oxford University Press - 9780199657780 - July 19, 2012
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) - Clarendon Lectures in Management Studies

Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology)

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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) - Clarendon Lectures in Management Studies

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

400 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 2012
ISBN13 9780199657780
Publishers Oxford University Press
Pages 400
Dimensions 156 × 232 × 21 mm   ·   612 g
Language English  

See all of Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology) ( e.g. Hardcover Book and Paperback Book )