What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - Ram Charan - Books - Penguin Books Ltd - 9780141036878 - September 3, 2009
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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

Ram Charan

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination.

192 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2009
ISBN13 9780141036878
Publishers Penguin Books Ltd
Pages 192
Dimensions 196 × 130 × 12 mm   ·   140 g
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