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Destination Marketing Organisations - Routledge Advances in Tourism 1st edition
Steven Pike
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Destination Marketing Organisations - Routledge Advances in Tourism 1st edition
Steven Pike
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
252 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 13, 2004 |
| ISBN13 | 9780080443065 |
| Publishers | Taylor & Francis Ltd |
| Pages | 252 |
| Dimensions | 166 × 241 × 11 mm · 580 g |
| Language | English |
